Phoning Home

What she wore

Internet whiz talks fashion and the Fort

By Bonnie Blackburn
Jessica Quirk’s life is about to get a whole lot busier. The former Jessica Schroeder, late of Fort Wayne, Brooklyn and Bloomington, is awaiting this month’s publication of her first book, “What I Wore: Four Seasons, One Closet, Endless Possibilities for Personal Style.” It’s a compilation of her fashion advice and thoughts about style, and it comes on the heels of her highly popular blog, “What I Wore.” (

Fort Wayne Monthly talked with Quirk about her book and the journey she’s been on that started on a whim and has led to full-time employment in the ever-fickle Internet economy.

“When I was in high school, I used my planner to keep track of what I wore every day. I had got into the habit of documenting it. I can remember really well what happened that day by remembering what I wore,” she said. “I had no intention of turning it into a profitable business. I didn’t even know it was possible.”

Quirk’s blog, on which she posts pictures of her daily outfit, along with a description, quickly caught on, and the site now gets more than 1 million views a month. Quirk’s husband Adam takes all the pictures for her blog. Her book, for which she also drew more than 300 illustrations, hits bookstores July 5.

Quirk’s fashion sense isn’t of the high-concept, Paris runway model. She pulls together basic pieces with flair coming from unique accessories, all tied together in a girl-next-door manner. She loves vintage items, from decades-old Butterick patterns she sews into uber-modern dresses, to vintage belts, hats and scarves she finds in antique shops around the country.

And though Quirk is just 28, her style tips are meant for women of any age.

“Look good and feel good is my No. 1 motto,” she said. “You should wear things that give you a cloak of confidence. Find something that has a positive memory attached to it and wear it to harness that good feeling. See the possibility in what you have and how you can add to it. Enrich your life through clothing.

“We don’t all have to love fashion as a pursuit or a hobby, but you can certainly add to how you feel about yourself. A lot of people think fashion equals trends. Great style is timeless.”

Posted: Wed, 06/22/2011 - 1:29 pm
Last updated: Fri, 03/21/2014 - 12:50 pm